|
It’s been exciting, educational and rewarding to have been given the opportunity to work with such outstanding businessmen as Phillip, Steven and Clint. It’s been wonderful to meet and connect with other local business owners – Rowena, Duncan and his team. We have been very lucky in that the group has clicked together from the get-go, and that we all want to see each other’s businesses improve and do well. We’ve all been a little bit like kid’s on Christmas Eve – wondering what next fabulous surprise awaits us round the corner!!
For Therapy Masters it’s wonderful to have something physical and meaningful to take away from this. We’ve got a new look to the website (although the staff are still grumbling about photos – perhaps next time there needs to be alcohol instead of coffee and cake), we finally have an eNewsletter (please feel free to subscribe) and a postcard design to help promote the launch of the eNewsletter and our business in general.
For me personally I’ve learnt the value and presence that a brand needs to have in today’s market. As a business owner we spend so much time building up our business and brand, and working in the business that we become complacent and forgetful of our audience. We all know we need customers to survive but we get so busy and focussed that we forget to check back in with them. The Blitz has given me the opportunity to step back and check out my construction to date. In checking out my handywoman skills, I think the best analogy/concept I can come up with for a “brand” is that of a shield. We spend all this time, energy and money and invest it into a “shield” for our business.
This shield is what we want people to see, remember and relate to when they think of our business. Once we’ve built this shield we then hide behind it and carry on with our work. We get so busy behind the shield that we forget that there are people on the other side that don’t know what we do, can’t see us and don’t relate to us. Branding in today’s market is about making part of that shield transparent. Your customers need to know who they’re dealing with and what you do, so they can make a connection with you that builds a relationship. I’m excited to be able to now take the Therapy Masters brand to the next stage of development!! Thank you for the insight gentlemen.
Finally I wish my fellow Blitzees only the best of good fortune, prosperity, abundance and happiness. It’s been a privilege and a pleasure to be a part of this talented group. Blessings to all.
|