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“Well, what to say about the Blitz experience to date? I’m getting on top of quite a few things that I’ve been meaning to do for a while. I’m finishing the revamp of our website that we started a few months ago, taking photos for our website, organizing the E-Newsletter that we planned, and learning the limits of the new CRM we have installed.
It’s the double edged sword of being a small business owner: the freedom of having nobody to answer to, and the lack of drive that comes (at times) when you’re by yourself. It’s wonderful to be re-energised from other passionate business owners and to meet and connect with them. I’m always looking at other businesses, watching business shows on the tele, and flicking through magazines for ideas and inspiration. A great idea can come from anywhere and as Clint (from Threesides, my project manager for the Blitz) has discovered this week – I never lack for ideas!!
This week Clint has started me thinking about the Therapy Masters brand and how it is perceived externally. I know my products, the benefits of massage therapy, the massage industry and where I want to take the business. I now need to filter all that down into a single message that becomes our brand. As usual my head is going ten to the dozen, and poor Clint’s going to be drowning in my ideas come Monday!!! This is going to be fun!!”
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